Be AI-first.
Founded in 2023, we are Australia’s first generative AI experience agency. We have helped hundreds of companies and their staff to become Al-first.
We help bring Australia’s leading brands and companies into the AI-era. Pushing the boundaries of what’s possible with AI for our clients.
Official partners of frontier AI labs OpenAI + Microsoft.
Official services and solutions partners for AI implementation.
Our work
From AI curiosity to production-grade tools in weeks.
AI training evolved into a daily marketing assistant platform.
Two AI tools built fast to streamline marketing workflows.
AI knowledge hub turns thousands of documents into instant answers.
As an award winning AI consultancy, we have delivered 100+ projects for some of Australia’s most successful companies.
What clients say about us
We’ve had an inspiring two days learning about all things generative AI… Thank you to the Time Under Tension team for sharing your knowledge and helping inspire our team
Truly revolutionised how we approach generative-AI innovation at ScotPac.
An engaging, informative and exciting day that stretched the team's understanding and abilities — a great balance of theory and practical application.
Instrumental in transforming how we think about and implement generative AI. They've consistently delivered beyond expectations.
Intelligence is built under pressure.
AI transformation isn’t a linear process. It takes clear strategy, capable people and working technology — developed together.
Strategy & Governance
Define where AI creates value and how to pursue it responsibly. We help leadership identify opportunities, prioritise investment, establish governance and create a clear path from ambition to action.
Training & Capability
Build the capability to use AI effectively across the organisation. From executive education to hands-on, role-specific training, we equip teams to apply AI confidently in their everyday work.
AI Engineering & Technology
Turn opportunities into working technology. We design, prototype and build AI products, agents and integrations — then harden them for real-world use with evaluation, security, monitoring and guardrails.
→ Direction, priorities & guardrails→ Skills, confidence & adoption→ Products, platforms & systems
FEATURE
Official Australian OpenAI Partners
We’re excited to share that Time Under Tension is now an OpenAI Services Partner.
Learn more →
EVENTS
Come and see us
We regularly run AI Academy courses, conduct executive briefings and speak at industry keynotes about how generative AI is reshaping Australian business.
See upcoming events →
BLOG
Imagine - read what is inspiring us.
Our blog is home of upcoming events, our point of view, demos and case studies.
Read imagine →
NEXT
Level up your company.
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We write each fortnight about the most interesting generative AI releases, trends and vibes, we’re sure you’ll love it…