Model Context Protocol: What Australian Marketing Leaders Should Know
The Model Context Protocol (MCP) is an emerging gen AI standard that aims to address systems fragmentation
Vibe-imaging: chat-to-image & the Great Ghibilification
Last week OpenAI broke the internet with their new multimodal image generation model
Beyond the Hype: Moving from FOMO to AI-First at MarTech World Forum
Tim O’Neill gave a keynote about gen AI adoption at MWF
State of generative AI in retail (and the one unspoken 🤐 priority)
Jason Ross joins panel discussing AI Agents at NORA’s annual Gen AI Summit
Think 3000 conference
Last week Tim O’Neill (co-founder) presented at the Think 3000 conference…
Are you vibe coding yet?
If you're not familiar, vibe coding is the idea that AI now lets you "think about code" rather than having to actually write it.
Lessons from 2 years of building Generative AI experiences.
Lessons from 2 years of building generative AI experiences
Browser Agents: The Marketing Superpower Your Competitors Don't Know About Yet
While your competitors are still figuring out how to use ChatGPT effectively, a new marketing superpower is emerging: browser agents.
Meet my digital twin, Tim
I've been experimenting with creating a digital twin of myself using Claude, and I'm genuinely shocked by the results. 🤯
IHAC Award finalists
Our work with TTI Brands has been recognised at the 2025 Inhouse Agency Council Awards
Experiments with Imagen 3
Our experiments testing out the new Google Imagen 3 image generation model with Porsche 911’s
Experimenting with multimodal LLMs
An experiment… 🎾 can a multimodal LLM be a good tennis commentator?
It’s Brilliant, Don’t Use It: What Adland Needs To Know About DeepSeek
What will the impact of DeepSeek be on the marketing services industry? B&T Magazine interviewed us to find out.
✨ Collective Predictions 2025
The Time Under Tension team and Collective members share their predictions of what generative AI has in store for us in 2025.
Pause Award winners for AI
Time Under Tension Wins Prestigious Singularity Award at Pause Awards 2024
