Browser Agents: The Marketing Superpower Your Competitors Don't Know About Yet
While your competitors are still figuring out how to use ChatGPT effectively, a new marketing superpower is emerging: browser agents.
These AI systems can control a web browser, clicking buttons and filling forms just like humans do—but with tireless efficiency.
Browser agents like OpenAI's Operator, Anthropic's Claude Computer Use, and Convergence AI's Proxy represent the next evolution in AI. Unlike chatbots that just talk, these agents do things on your behalf. They navigate websites, extract data, and perform actions automatically.
To be clear, the technology is still developing. Agents sometimes get stuck on complex web tasks or struggle with CAPTCHAs. But the pace of improvement is lightning-fast. What's clunky today will be seamless tomorrow.
I've been testing Convergence's Proxy over the past week, and created a marketing research + content generation workflow:
Each morning at 8am, Proxy automatically researches trending generative AI topics online
It writes an image prompt based on the most engaging trend
Using our Peak platform, it generates two different image variations
Everything gets compiled into a neat summary with visuals attached
Imagine an automated process like this working for you. While you’re on your first coffee, a Browser Agent could be saving you 30-45 minutes of daily research time. While your competitors are manually scanning the news, you already have synthesised insights and visuals ready to share.
AI image generated using Imagen 3 in Peak
Australian marketers are perfectly positioned to benefit from this technology. Our consumers—particularly Gen Z and Millennials—show higher openness to AI-driven experiences than many global markets. According to Salesforce research, over 50% believe AI raises the bar for customer experience.
Browser Agents will soon (I expect in the next six months) transform how marketers:
Automate repetitive content scheduling and campaign management
Collect competitive intelligence and market research
Create and distribute personalised content
Guide customers through complex purchase journeys
The marketers who experiment with browser agents now will develop capabilities their competitors won't match for months or years.
This marketing superpower is still mostly flying under the radar—exactly when smart marketers should be paying attention. If you are a marketer and would like a demo of Convergence, reach out and say hi.