The Model Context Protocol (MCP) is an emerging gen AI standard that aims to address systems fragmentation

Last week OpenAI broke the internet with their new multimodal image generation model

Tim O’Neill gave a keynote about gen AI adoption at MWF

If you're not familiar, vibe coding is the idea that AI now lets you "think about code" rather than having to actually write it.

While your competitors are still figuring out how to use ChatGPT effectively, a new marketing superpower is emerging: browser agents.

I've been experimenting with creating a digital twin of myself using Claude, and I'm genuinely shocked by the results. 🤯

Our work with TTI Brands has been recognised at the 2025 Inhouse Agency Council Awards

Our experiments testing out the new Google Imagen 3 image generation model with Porsche 911’s

The perfect storm of AI innovation is here

An experiment… 🎾 can a multimodal LLM be a good tennis commentator?

What will the impact of DeepSeek be on the marketing services industry? B&T Magazine interviewed us to find out.

This article by Tim O’Neill was first published in B&T

Mumbrella wrote about Time Under Tension and Peak…

This article by Tim O’Neill was first published in B&T