Adrenalin agency gen AI hackathon

We recently had the privilege of leading an engaging generative AI hackathon at Adrenalin's 2024 Strategy Event in Melbourne. The hybrid session brought together Adrenalin's Australian and Philippine teams to explore how AI can revolutionise digital product design and delivery.

Adrenalin are a leading Australian digital product agency building web & mobile experiences, and wanted to explore how generative AI could assist them across various disciplines, from streamlining design QA processes to enhancing project management workflows.

“We were honoured to host the Generative AI gurus Tim O'Neill and Stephen Foxworthy from Time Under Tension, where we looked at harnessing the power of Gen AI to build digital products which drive impact for users and results for our clients.”

We examined innovative use cases including automated wireframe generation, content performance analysis, and AI-assisted client brief development – all aimed at elevating both customer and employee experiences.

What made this event particularly special was its emphasis on real-world implementation. Rather than getting lost in theoretical possibilities, teams worked with actual tools like ChatGPT, Figma AI, and GitHub Copilot to solve everyday challenges. The enthusiasm was palpable as participants discovered new ways to augment their creative and technical capabilities.

Beyond the technical exploration, the event strengthened Adrenalin's collaborative culture. Teams shared insights over great food and plenty of laughs, while building a shared vision for leveraging AI in 2025 and beyond.

As Australia's first generative AI experience agency, we're excited to see how Adrenalin will transform these insights into impactful digital solutions for their clients.