How to Win at Gen AI: Introducing Peak

Throughout the past 19 months of helping Australian organisations utilise generative AI, we’ve met with hundreds of marketing professionals, and the common theme is: they’re too busy and need to do more with less. They know that generative AI can help, but they’re only scratching the surface of what’s possible.

Enter Peak: your all-in-one AI workflow hub designed to revolutionise how marketing teams harness the power of artificial intelligence.

Most marketers are using generative AI (read: ChatGPT), but we’ve witnessed firsthand the struggles they’re facing:

1.       Overwhelming choice: New AI models and apps are emerging daily, and selecting the right tool for each task can be daunting.

2.       Steep learning curve: Marketers don’t want to put the time in to become AI experts, and they shouldn’t have to in order to reap the value AI provides.

3.       Security concerns: Whether it’s because you’re using multiple AI tools, or because you’re plugging sensitive data into LLMs without knowing what it does with it, AI use raises serious questions about data protection.

4.       Brand consistency: What happens when multiple marketers in one team are using AI differently? The outputs sound different each time.

Peak: Your AI Marketing Companion

Peak addresses these challenges head-on, offering a user-friendly platform that puts the power of AI at your fingertips - no prompt engineering degree required.

Peak contains over 30 marketing ‘Skills’ – each hitting a different task a marketer might need to accomplish – and the complexity for each one is handled behind the scenes.

For example, each Skill will use the most appropriate Large Language Model for that task, with the prompt engineering preset by the AI experts here at Time Under Tension and the data security baked in.

With outputs tailored to your unique tone of voice, Peak ensures brand consistency, with multi-brand management included so that you can seamlessly switch between brands across your organisation.

Whether your day is going to be writing a blog post, creating a marketing campaign, doing some serious market analysis, checking copy against brand guidelines, or any of the other things marketers have on their plate, Peak has your back.

With the streamlined workflow Peak provides, you’ll be less busy, elevating your marketing with the flick of a hand (well, the push a button). What more could you ask for!

Plus, included with your monthly Peak subscription is the might of Time Under Tension backing you. We continuously update Peak with your latest brand information and product changes, fine-tuning your interface and ensuring relevance and accuracy in all of your outputs.

Real-World Impact

Peak has been in private beta for months now, helping marketing teams at companies like ScotPac, House, Narta, and Asahi use AI in a secure, streamlined, and scalable way. We have now officially launched into public beta and are seeking companies wanting to help their marketing teams do more with less and achieve consistent, on-brand results across various marketing activities.

Peak isn't just another AI tool - it's your partner in navigating the AI revolution. We've done the heavy lifting, so you can focus on what you do best: creating impactful marketing strategies.

Ready to elevate your marketing with AI? Visit www.peakapp.ai to request a demo and discover how Peak can transform your marketing workflow, and follow us on LinkedIn to keep up to date on the latest product updates.

Join the AI marketing revolution today. With Peak, you're not just keeping up with the latest trends - you're leading the pack.