Peak - custom gen AI app for marketing teams

Marketing teams are increasingly experimenting with AI tools like ChatGPT, often without a structured approach. Recognising this challenge, Time Under Tension developed Peak, an internal SaaS product designed to help marketing professionals use AI more effectively and consistently.

Making AI Simple and Secure

Peak offers more than 30 pre-built marketing tools that connect with top AI applications behind the scenes. Rather than requiring teams to master complex AI prompts or juggle multiple platforms, Peak provides a straightforward interface where marketers can focus on their core tasks. The platform maintains data security while helping teams create content, conduct market research, and develop creative assets.

Early Success with Leading Brands

Currently in beta testing, Peak has already attracted several prominent Australian companies. Asahi (Schweppes), NARTA, Hardie Grant Publishing, Betta Home Appliances, and ScotPac are among the first organisations using the platform. These early adopters are benefiting from Peak's ability to maintain consistent brand voice across their AI-generated content.

The platform includes multi-brand management capabilities, allowing marketing teams to switch easily between different brand profiles. Each brand profile is trained on specific company data, ensuring that AI-generated content aligns with established tone of voice guidelines and brand standards.

Peak is scheduled for public release within the next month, opening the door for more marketing teams to bring structure and efficiency to their AI workflows. The platform aims to help organisations standardise their use of generative AI while maintaining their unique brand identity and voice in all communications.

Learn more about Peak at www.peakapp.ai