In-House Agency Council (IHAC) summit 2024

Yesterday I had the privilege of presenting alongside Nick Thomas from lution to over 200 agency leaders at the In-House Agency Council (IHAC) annual summit. We talked about how agencies can use generative AI for Agency Operations, the Creative Process, and for building new Customer Experiences.

It was fantastic to speak to so many of the agency leaders after our session, and hear about their early experiments with gen AI and their ambition. Some asked about the thorny ethical questions, others about how to fine-tune image generation models on their brand assets... and everything in-between.