gen AI marketing app build for G’day Group

G’day Group is a leading provider of Australian holiday destinations. Our partnership started with a generative AI enablement program, which saw us working with their entire marketing team, upskill them on new and emerging generative AI tools.

Once generative AI was established as a “way of working” in the business, G’day asked us to help create “Disco”, a bespoke AI powered marketing assistant for their internal marketing team.

Disco assists with day-to-day tasks, from the creation of consistent marketing briefs through to concept visualisation and story boards. This AI app has provided a 150% ROI in the first year.

“Time Under Tension delivered above and beyond - 100% recommended for your generative AI needs” - Lahnee White, CMO, G'Day Group